EA Games presented WAGE (Web Africa Gaming Experience) with a number of limited product codes for the BETA version of their new game Medal of Honor 2010.
We decided to use the product codes to help promote WAGE at the upcoming OC (Organised Chaos) gaming convention.
The campaign met with great success and also featured an introduction blog, a follow up blog, a Facebook promotion, and active members of the WAGE group promoting the game and gaming service.
Team:
Design:
Vincent Sammy
Copy writer:
Brett Allen-White
Online reputation coordinator:
Jeff Denning
Games master:
Reinhard Keider-Kleist
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